We are Southshore Coastal Insurance. Straightforward, honest, Insurance Agents.
OUR PEOPLE
Meet our team! With our years of experience and love for our community, we are ready to help you!
Cheryl Deleon
Founder and Agent
Ruben Deleon
Co-Founder and CSR
Kristin Betances
CSR

Our
Values
Transparency
Transparency is crucial for insurance agents as it builds trust and fosters long-term client relationships. By openly sharing details about policies, coverage options, and potential costs, our agents ensure that clients make informed decisions and feel confident in their choices.
Innovation
Innovation is vital for us at Southshore Coastal Insurance, as it drives efficiency, enhances our customer experiences, and keeps the business competitive in a rapidly evolving market. We embrace the innovative tools that allow our agents to stay ahead of industry trends, anticipate emerging risks, and deliver more accurate, relevant coverage options.
Compassion
Compassion is a cornerstone of Southshore Coastal Insurance, as it allows our agents to connect with clients on a personal level and provide support through challenging times. By approaching each interaction with empathy and understanding, our agents can better address clients' concerns, offer reassurance, and tailor solutions that genuinely meet their needs.
Respect
Respect is and should always be, a fundamental for insurance agents as it underpins every client interaction and strengthens professional relationships. Our respectful approach not only fosters trust and confidence but also ensures a more effective and collaborative process in addressing our clients insurance needs.
GET A QUOTE
The road to stress free insurance starts with a single step. Reach out to us and start your quote today.
Our Office
info@southshorecoastal.com
(813) 922-4049
605 S US HWY 41
Ruskin, FL33570